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When I am promoting my river rafting business, I prefer to avoid the use of hyberbole like referring to my employees as "the most experienced guides." I prefer something a little more understated as in "friendly, personable and professional" http://orionexp.com/

Or as Leavenworth Outfitters describes their employees on this same page, as "enthusiastic and licensed".

Hyperbole is for selling soft drinks and useless products no one really needs. I would be wary of anyone in the river rafting adventure travel industry making unsupportable claims and utilizing qualifiers such as 'best', 'most' and "rated #1".

in reference to:

"Raft the best rivers around with the most experienced guides."
- Allred Escape Vacation Rental Condo (view on Google Sidewiki)

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